Kentucky Tourism Marketing & Co-Op Strategy

Kentucky Tourism is the official travel and tourism entity for the state of Kentucky. They provide print and digital resources that help visitors plan their vacations.


The Kentucky Tourism co-op program serves as an opportunity for businesses in Kentucky serving visitors - such as attractions, tours, hoteliers, restaurants and others - to increase awareness while driving an incredibly qualified audience to their official channels through print and digital marketing placements.

FY24 Program Offerings

We are excited to announce several new and re-envisioned opportunities. If you missed the program presentation on April 25, 2023, you can watch the recording here or  view the PowerPoint here. Once you have reviewed the offerings available, download and complete your FY24 Co-op Sign Up


Contact Miles Partnership with any questions and to secure your spot:


Chris Gendek, Travel Media Sales & Marketing Executive

Why Become a Partner?

Kentucky Tourism's co-op opportunities allow your business to reach highly-qualified potential visitors through flexible, comprehensive advertising options at reduced rates.


Owned co-op offerings are not only affordable, but effective. You get what you pay for, and we want our partners to be successful!


  • The industry can choose from a variety of options across digital (display, custom content, social) and print mediums.
  • Owned co-op placements reach engaged, targeted audiences that have already shown an interest in visiting Kentucky. 


Many co-op offerings are eligible for Matching Funds reimbursement, as well. The Matching Funds Program provides local non-profit tourism organizations with financial assistance to promote tourism in their areas. For program information contact: 



Karen Hackett

Program Coordinator

Call: 502-892-3218

Email: [email protected]

Rhonda Nix

Program Manager

Call: 502-892-3217

Email: [email protected]